With the busy summer real estate season upon us, many homeowners are sprucing up their homes in order to get it on the market. In order to close a sale quickly, it is important to help your clients get ahead of your competition. Here are four proven real estate tactics designed to increase leads and close sales:

Start with a 3D House Tour To Increase Leads and Close Sales.

One of the latest trends in real estate marketing is the 3D house tour. This innovative promotional strategy enables you to showcase your home in the best possible light. Buyers also appreciate the opportunity to take their time going through every nook and cranny of the home at their own leisure. Because more than half of buyers begin their home search online, this virtual marketing approach is more popular than ever.

Focus on Curb Appeal as a way to Increase Leads and Close Sales.

Many buyers have already made up their minds about a house simply by driving by it. This is why it is imperative that you focus at least some of your efforts on improving the curb appeal of the home. Even if the owners have limited funds to invest in improving their home, a fresh coat of paint on the front door, new mulch, and some flowering hanging plants will encourage people to pop in for a look.


Although the owners may love all of the personal mementos and pictures of their loved ones adoring your walls, potential buyers do not. It is important that you have them remove all of these personal items before potential buyers start touring. The buyer should be able to imagine themselves making the house their home, and these things make that more difficult.

Want to Increase Leads and Close Sales? Make the House Smell Clean

One of the first things that any prospective home buyer notices when they enter a home is the scent. You do not want to miss this opportunity to make a great first impression. A fresh smelling house will immediately convey to the buyer that the homeowner has maintained the property nicely. There are many ways to give the house a homey aroma and feel, such as lighting a candle, using essential oils, or baking a batch of cookies before an open house.

Marketing the home you are trying to sell intelligently and making it feel like home to a buyer will give you the best shot at moving it quickly. These strategies will also help you to get top dollar for your client.

If you are looking for more information on real estate and investing, check out some of the other articles on our blog!

See you at a meeting soon!

The Southwest Florida Real Estate Investment Association is the leading source of SWFL real estate investing events that provide investment education and networking in southwest Florida. We analyze the housing market and foreclosures and provide information, education and networking events in order to build a network and knowledge base for investors and potential investors. Our members include real estate agent, brokers, investors, hedge fund managers, rehabbers, wholesalers and more.

Our SWFL REIA General Meeting is held in Fort Myers where we provide education on hot topics in investing and an opportunity to enjoy the camaraderie of your fellow investors. You’ll get a chance to ask for advice from successful real estate professionals and even make a few deals on your latest projects.

To become a member, anyone can register as an individual, a couple, or a corporation. Being a member opens the doors for endless networking opportunities, advice from members with decades of experience, new ideas from entrepreneurs, camaraderie with those just beginning, and deals and contracts done in the meeting room. For those interested in Cape Coral rental property investment and/or Fort Myers rental property investment, SWFL REIA will be able to provide a network to help launch a successful investment career.

The SWFL REIA is known and respected as a source of current, actionable and useful information about the housing market in the area that we meet.

We meet twice a month.

Click here for information about the monthly luncheon.  

Click here for information about our nighttime general meeting. 

One of the premier sources for real estate investing networking and education is the SWFL REIA. In the real estate world, the SWFL REIA is different in that they do not do information product sales. Their meetings are focusing on the best ways of investing in real estate by collaborating with other property investors who are sharing their experiences.

We look forward to meeting you at a meeting soon!
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